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18th April 2019

☀️ Introducing #ExpertCareFromTheSunAware to the UK ☀️

If you’re a fan of our products, then you may already be familiar with our Australian heritage and know that SunSense has been developed there by trusted scientists for over 30 years 🇦🇺

We are fiercely proud of our roots and of the fact that Australia is recognised as a global leader in skin cancer research, prevention, detection and treatment. With one of the highest skin cancer rates in the world[1], this was a necessity more than anything, but it does mean that we are in a position to help tackle the global skin cancer epidemic.

 

Skin cancer is now one of the most common cancers in the UK[2] and as the British summer approaches, we are launching a new campaign ‘Expert Care From The Sun Aware’ to show you how to help protect your skin from the sun’s harmful UV rays.

 

Our research shows that about one fifth of the British population wear sunscreen every day and that 70% of parents choose a sunscreen of SPF 50 or above for their children[3]. If you fall into this category then we would like to take this opportunity to applaud you for taking sun safety seriously 👏

 

The survey results have helped to highlight where there are some knowledge gaps and this is where we believe that we can really make a difference and share the years of knowledge, expertise and advice that we have built up in Australia, where sun protection is a part of everyday life.

 

Whilst the majority of people in the UK know they need to protect themselves from the sun when they’re heading to the beach, they tend to forget about incidental sun damage that occurs during everyday activities.

 

The fact is that when the UV index is 3 or more, the sun is strong enough to cause sunburn[4] and the average UV index is above 4 in London from April to September[5], so it’s just as important to protect your skin while you’re doing everyday activities like playing in the park, driving or even heading outside on your lunch break as it is when you’re at the beach.

 

Follow our social channels and #ExpertCareFromTheSunAware to keep up to date with our campaign and watch as we encourage more people in the UK to follow in Australia’s footsteps.

 

References

[1] Cancer Council Australia.  What is skin cancer? [Internet] Available from: https://www.cancer.org.au/about-cancer/types-of-cancer/skin-cancer.html

[2] Cancer Research UK. Melanoma skin cancer statistics. [Internet] Available from: https://www.cancerresearchuk.org/health-professional/cancer-statistics/statistics-by-cancer-type/melanoma-skin-cancer

[3] SunSense UK summer 2019 survey of 1615 respondents

[4] Cancer Research UK. Do I have to worry about sunburn in the UK? [Internet] Available from: https://www.cancerresearchuk.org/about-cancer/causes-of-cancer/sun-uv-and-cancer/am-i-at-risk-of-sunburn

[5] Weather Atlas. UV Index London, United Kingdom [Internet] Available from: https://www.weather-gb.com/en/united-kingdom/london-climate

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