Dying for a Tan 2016
SunSense takes to the road to promote sun protection

With the number of malignant melanomas continuing to rise, during 2016 SunSense was on a mission to tackle this problem head-on. The SunSense Dying for a Tan Tour returned to the UK, educating the public on the dangers of UV rays and promoting a healthy attitude to sun protection.

Skin cancer is one of the most common forms of cancer in the UK, but many overlook the risks in favour of a tanned appearance. Using an ultraviolet camera, the SunSense Dying for a Tan Tour showed you the hidden damage caused to skin by sun exposure and other sources of UV rays.

In 2015, 70% of the 2,000 people photographed said they would change their tanning habits.. We want everyone to know that tanning isn’t a sign of good health. Watch the tour highlights to see how we have educated people this summer!

SunSense provides the best protection from hidden UV damage

The SunSense range of face and body sunscreens offers the highest level of protection available in Australia 1. They are light and soft, some areoil-free and some are tinted, for a sheer mattè finish – perfect, even for sensitive skin.

Dying for a tan?
Claim your discount

Visit one of your local events to find out more about the effects of sun on skin and claim your 25% discount off the SunSense range.

As the UK’s No.1 prescribed sunscreen,1 SunSense is the product dermatology nurses recommend to stop people dying for the sake of a tan.

  • First-time sunbed use by those under the age of 35 years incr eases the risk of melanoma by 59 %.2
  • There is a 75% increased risk of developing malignant melanoma associated with regular use of sunbeds before the age of 30. 3
  • Levels of UVA from sunbeds can be over 10 times higher than that of the midday sun. The average skin cancer risk from sunbeds can be more than double that of spending the same length of time in the Mediterranean midday summer sun.4
  • The UV from sunbeds can promote premature ageing, by destroying the skin’s collagen. This can cause wrinkles, sagging, leathery appearance, fragility and impaired healing ability.5
  • In 2011, there were 13,348 new cases of malignant melanoma and 102,628 cases of non-melanoma skin cancers diagnosed in the UK.6 The incidence of malignant melanoma has an unusual pattern, with higher rate among younger people.7
  • UK deaths from this type of cancer ar e now overtaking Australia, which has the highest incidence in the world.8
  • If you have any concerns about your skin, please consult your GP.
1. December 2014 IMS Value Data Sun Screen Category. (Data held on file) 2. Boniol M, Autier P, Boyle P, Gandini S. Correction to Cutaneous melanoma attributable to sunbed use: systematic review and meta-analysis. BMJ 2012;345:e8503. Journal 3. ‘From Dying for a Tan’ article (IARC 2007). Dermatological Nursing 2015, Vol.14, No.1. 4. Gerber, B., et al., Ultraviolet emission spectra of sunbeds. Photochem Photobiol, 2002. 76: p. 664-8. PubMed 5. Ma W et al. Chronological ageing and photoageing of the fibroblasts and the dermal connective tissue. Clin Exp Dermatol. 2001 Oct;26(7):592-9. PubMed 6. Cancer Research UK. Skin cancer incidence statistics. [Internet] [updated 2014 Apr 22; cited 2015 Apr 20]. Available from: http://www.cancerresearchuk.org/cancer-info/cancerstats/types/skin/incidence/uk-skin-cancer-incidence-statistics 7. Like most cancers, skin cancer is more common with increasing age, but malignant melanoma is disproportionately high in younger people. Cancer Research UK: UK incidence statistics. Age trends. http://info. cancerresearchuk.org/cancerstats/types/skin/incidence/#AgeTrends (Accessed March 2011). 8. Cancer Council Australia. http://www.cancer.org.au/aboutcancer/cancertypes/melanoma.htm (Accessed March 2011)

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SunSense Dying for a tan tour has changed people’s attitudes!

Dying for a tan aside logo
70% changed tanning attitude upon seeing hidden skin damage under an ultraviolet camera Quote speechbubbles
25 percent said that they would now avoid unnecessary sun exposure Quote speechbubbles

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